Drive In-Store Traffic with Geo-Proximity Targeting

To drive in-store traffic for special Black Friday promotions, the factory outlet and clearance division of a national athletic footwear brand sought to identify prospective buyers within a specified distance of designated store locations.

Download the Case Study to see how AccuData used its in-house SourcePlus technology to quickly identify and produce a well-targeted direct mail audience of just over 300,000 names, which exceeded the client’s volume goal and had not previously been available through single-source list solutions.